Jet Blue: We Screwed Up

I'm sure this is getting posted everywhere, but here's a video of JetBlue CEO David Neeleman taking the blame for stranding passengers on airplanes for 10 hours.

This is the first time I've seen YouTube used for something like this, but I'm sure we'll see more of it in the future.

There was a lot of talk back in 1999 about the Cluetrain Manifesto and it looks like some corporations are actually getting on board.

Whereas in the past it would take a full-on media bombardment to try and clean up a public-relations disaster of this magnitude, now the CEO can sit down with a camera, upload a video to YouTube and reach a wider audience, with a more controlled message.